October 2013 Market Update | Macdonald Realty Vancouver | 604Realtor


Macdonald Realty is proud to announce the re-launch of Platinum Project Marketing to market and sell new home projects in BC and beyond.

Macdonald Realty, under the Platinum banner, has a long history of project marketing in BC and has been instrumental in helping transform many of this province’s most prominent neighbourhoods, including Coal Harbour and Yaletown. To head the division, Macdonald has tapped Vince Taylor and Bill Morrison, the former principals of Pilothouse Real Estate, one of BC’s most innovative Project Marketing firms.

“Bill and Vince are proven marketing geniuses”, says Lynn Hsu, President and CEO of Macdonald Realty. “Their expertise in marketing, combined with our 1,000+ sales force will ensure that Macdonald Realty’s clients get access to some of BC’s hottest new real estate products.”

Vince Taylor was one of the first developers to initiate the now common presale program to satisfy financing requirements, pioneering the way real estate is sold and marketed today. After developing several projects, Vince refocused from development to consulting, guiding other developers through the development and marketing process.

Bill Morrison has sold more than $1.4 billion over 20 years specializing in project marketing and sales. During his 83 project career, he has set the Canadian records for both the ‘Highest Volume Sold During a Sales Event’ as well as the ‘Most Units Sold During a Sales Event’. In addition, he has received the BC Real Estate Board’s Presidents Award for finishing in the top 1% of the industry, and collected multiple Georgie Awards as well as the Grand-Georgie for the year’s best marketing campaign.

Macdonald Realty and Platinum are both part of the Macdonald Real Estate Group. Macdonald Realty has over 1,000 sales associates in over a dozen offices throughout BC. Over the last two decades Platinum Project Marketing, along Vince and Bill, has sold nearly $10 billion in residential projects. In addition to these two companies, Macdonald Commercial has 35 highly experienced commercial, land sales, and leasing experts with the highest degree of integrity and real estate knowledge in the industry, while Macdonald Property Management manages over $1 billion of real estate.

The re-launch has already made an impact in the development world, as Platinum will soon be announcing the listing of a 2,300 unit, $480 million development in Surrey’s City Centre.


For more information about upcoming project opportunities, please contact me at the address above.